When people think of email list renting, they almost always think of large companies who need to advertise a product. This is not the case for everyone. In fact, email list renting has become popular with small companies who may not be in a position to invest in a list. Smaller business owners may rent from a list when they need to do seasonal email marketing or just to grow their customer database.So how does email list renting work? In essence, renting an email list entails paying a third party a certain amount to utilize their contact list for a single email blast. Of course, email list renting can differ with some renting only to send one email at a time to a specific list. In this example, the person renting the list would need to sign up for the service and agree to a long-term contract with that particular company.Some internet service providers charge for email list renting, some do not. However, when renting from a web hosting provider, you usually get a monthly charge billed to you for the entire period of the contract. The monthly charge is based on the amount of space rented. This is an annual agreement that needs to be signed before you can use the service. It is very important that you read all terms and conditions associated with the service before signing. If you do not understand something, don't sign up until you do.There are also other advantages of renting email lists online. Many web hosting providers offer email list brokers who help you find a reputable landlord or operator for your website and maintain correspondence with them. You can check the background of these brokers by going through the Whois database. A reputable broker will be listed with an email address with a domain name close to yours.Another advantage of renting email lists is that you can send out bulk emails to your list without spending money on offline direct marketing campaigns. If you own a business and want to create a mailing list, you need to buy mailing lists or purchase autoresponders yourself. With offline direct marketing campaigns, you also have to buy advertising space or pay for sending bulk emails to prospective customers. This can be very costly and may not be within the budget of many small business owners.Renting email list brokers also allows you to concentrate on running your business rather than concentrating on managing the email lists. If you are good at creating and maintaining mailing lists, you can focus your attention on increasing sales and making profits. However, if you are not so skilled in this area, you can let someone else take care of it. Renting email address lists is more convenient and effective because you can concentrate on your business while the email list broker takes care of the technicalities of the renting process.Email list rentals do come with certain disadvantages. One of these is data cards. When you rent an email list, the data cards are used to collect the names and other details about your customers and clients. While you may think that collecting this data is trivial, you need to consider that this information will be crucial in your marketing efforts. You will need to determine whether you want to keep the data cards or sell them in the future. There are also costs involved in renting the data cards when compared with buying them.Another disadvantage of using email list rentals is the possibility of duplicate content. List owners often share the same data among themselves. The moment you make changes to your email list, you may also make changes to other people's emails as well. This means that you could be sending the same email to different people. It also means that you could be passing along the same email to other potential customers.